RainRain Website Help Blog

Tag >> marketing

Jul 26

I want my site to rank high on Google.

Published 26 Jul, 2010 in web.designtipsSEOmarketing by rainrain | Comment (0)
This is a very common request. There is at least one important word missing in the above statement however .. and that word is the word ‘FOR’. This is a very important concept to get if you want to compete in Google searches ( or in the searches of any other search engine such as Yahoo, Bing, Etc. ).

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Sep 29

Help - Someone already has my domain.

Published 29 Sep, 2009 in marketingdomaining by rainrain | Comment (0)

As you probably know if you are reading this, domain names are like telephone numbers - that is, they are unique and you cant just have any domain you like.

Some country specific domains ( including Ireland's dot.ie ) are available for purchase only if you can show that you have a rightful claim to the name, wheras dot.com's for example are on a first come first served basis.

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Sep 29

Adwords explained in 3 minutes

Published 29 Sep, 2009 in SEOmarketingadvertising by rainrain | Comment (0)

I came across this 3 (and a half) minute video today and thought it was a good quick explanation of Google Adwords

 

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Sep 15

Domain name : dot.com or dot.ie

Published 15 Sep, 2009 in marketingdomaining by rainrain | Comment (0)

Dot com domains are less than half the price of dot IE domains so why would you go for a dot ie.

If you have a choice between the two then it really comes down to branding. You are saying you have a uniquely Irish product. It also adds a little extra class to your site and reassures people that you are Irish.

 

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May 24

Is a Website worth it ?

Published 24 May, 2008 in web.designmarketingC.M.S. by rainrain | Comment (9)

While large multinational companies may not concern themselves a lot with the relatively small cost of a website; SME’s and sole traders usually need to be more sure of a return.


A marketing executive at Pepsi apparently remarked once that half of the money spent on advertising at Pepsi was wasted ... "the only problem was they could never work out which half !"

And that is exactly the problem. Unless you run an online shop or own a B&B that takes online reservations, you really can only estimate the value of a website to your business.

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Mar 12

Domain names demystified.

Published 12 Mar, 2008 in marketinghostingdomaining by rainrain | Comment (0)

Pizza.com recently sold for $2.6m; but I just want a domain for my business. Should I get a dot com or a dot ie or both. What are domains all about.

 

Basically a Domain Name is a name which points to a website. So for instance www.mywebsite.com or www.yourwebpage.ie etc. The www part of the website is standard but sometimes there may be 'Subdomains' e.g. shop.yourwebsite.com or forum.mywebsite.ie. The holder of the registered domain mywebsite.com would have sole rights to use any subdomains and this would be worked out with their hosting company. Similarly they could set up email addresses on this domain -- me@mywebsite.ie, info@mywebsite.ie, your.name@yourwebsite.com, etc.

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